Mi Local Trades App Privacy Policy

This privacy policy covers the Mi Local Trades mobile app published on Google Play (package name com.mlt24.app) and the Apple App Store (app id 6760194105), and the web version of the same app at milocaltrades.com/app. It explains what information the app collects, how it is used, who it is shared with and the choices you have.

The app is published by Mi Local Trades, the developer name shown on our store listings. The legal entity responsible for your data is Mi Local Trades Ltd, a company registered in England and Wales (company number 16339765), Portland House, Durham, DH1 1TW, United Kingdom. Contact: info@milocaltrades.com.

Our public website, including quote requests made through a tradesperson's directory page, is covered by our separate website privacy policy.

1. Who uses the app

The app is a business tool. It is used by tradespeople who subscribe to Mi Local Trades to run their business, and by Mi Local Trades staff and contractors (managers, salespeople and landscaping teams) to manage leads, quotes, jobs and internal communication. It is not aimed at consumers and is not for use by anyone under 18.

2. Information we collect

Account information. Your name, email address, phone number, business name, trade, business address and the password you set. Team accounts may also hold an optional date of birth, gender and profile photo or company logo, and the bank details you enter so that we can pay you.

Information you enter about your customers. Names, phone numbers, addresses and job details of the customers and leads you add, together with the quotes, deposits, contracts, invoices, notes and appointments you create for them. You are responsible for having a lawful basis to enter this information.

Content you upload. Photos, videos and files you choose to add, such as job progress videos, sample photos, chat photos, and receipts or invoices saved to your document folders. The app only accesses photos and files you pick; it does not scan your library.

Messages. Chat messages between accounts, support tickets you raise with us, and your conversations with A.L.F, the in-app assistant.

Voice. When you hold the microphone button to tell A.L.F a reminder or an event, the app records only while you hold it. The recording is sent to our website and passed to OpenAI to be turned into text, then discarded. We keep the text you confirm as the reminder or event, not the audio. The app never listens in the background.

Purchase information. For subscriptions bought in the app, Google Play or the Apple App Store handle the payment. We receive a purchase token or receipt, the plan and its expiry date. We never see your card number.

Device and usage information. A push notification token for your device, the app version and build number, the type of device, and timestamps of actions taken in the app (for example when a lead was first called or a quote was sent) which the app uses for reminders and performance ratings.

Location. The app does not request device location permission. Where you enter a customer's postcode, we look up its approximate map position through a postcode lookup service so that leads can be shown on a map. No personal details are sent with that lookup.

3. How we use the information

• To provide the app: sign-in, syncing your data between your devices and our cloud database, generating quotes, contracts and invoices, calendars and job management.
• To send push notifications you have chosen to allow, such as new leads, chat messages, task reminders and payment updates.
• To run the A.L.F assistant, which reads the relevant parts of your account data to answer your questions and produce reminders.
• To manage subscriptions and, for team accounts, to calculate and pay commissions.
• To provide support and respond to tickets and messages.
• To keep the app secure, prevent misuse and meet our legal obligations.

4. Who we share it with

We do not sell your information and the app contains no advertising or analytics SDKs. We share data only with service providers who process it on our behalf:

• Supabase, which hosts our database, file storage and account sign-in.
• Google Firebase Cloud Messaging, to deliver push notifications.
• OpenAI, which processes A.L.F assistant conversations, the voice recordings you make for A.L.F, and the account information needed to answer them. This data is not used to train their models.
• Google Play and Apple, to process in-app subscriptions.
• Vercel, which hosts the web app and our website.

Within the app, information is visible to the people who need it: for example a manager can see the leads and results of their team, and a customer's quote or contract is shared with that customer by SMS or email using your own device's messaging app. We may also disclose information where the law requires it.

5. Permissions the app asks for

• Notifications, to show push notifications. You can turn these off in your device settings.
• Camera and photos, only when you choose to take or attach a photo or video.
• Microphone, only while you hold the mic button to record a job video or speak a reminder or event to A.L.F.
• Storage, on older Android versions, to save PDFs you generate.
• Internet, to sync with our servers.
• In-app billing, for subscriptions.

6. Keeping and deleting your information

We keep your information while your account is active. You can delete your account from the account menu inside the app, or by emailing info@milocaltrades.com from the address on the account. When an account is deleted we remove the personal data held for it within 30 days, except for records we must keep by law (for example invoices and payment records, which HMRC requires us to keep for six years) and anonymised statistics.

Some data is also stored on your device so that the app works offline. Uninstalling the app removes that local copy.

7. Security

Data is sent over encrypted connections and stored with access controls. Only staff who need access to support you have it. No system is completely secure, so please keep your password private and tell us at once if you think your account has been used without permission.

8. Your rights

Under UK data protection law you can ask us for a copy of your personal data, ask us to correct or delete it, object to or restrict how we use it, and ask for it in a portable format. Email info@milocaltrades.com and we will respond within one month. You can also complain to the Information Commissioner's Office at ico.org.uk.

9. Children

The app is for businesses and is not directed at children. We do not knowingly collect information from anyone under 18.

10. Changes to this policy

We may update this policy from time to time. The date at the top shows when it was last changed. Significant changes will be announced in the app.

11. Contact us

Mi Local Trades Ltd
Portland House, Durham, DH1 1TW, United Kingdom
Email: info@milocaltrades.com
Phone: 0330 633 4431